The scripts, schedules and templates we use.
Each playbook is something you can put to work in your studio this week: the exact messages, the scope schedule, the reminder sequence. Every one is free to read in full, no sign up.
From enquiry to consultation: the first 48 hours
What to reply, what to ask and when to follow up, so a new enquiry becomes a booked consultation instead of a studio the client forgot.
- Copy-ready first replies for WhatsApp and email, including out of hours
- Four qualification questions that do not sound like a form
- A scoring rule that tells you who to book, who to nurture and who to decline
The fee proposal that holds its price
How to structure an architecture fee proposal so the fee survives the client's first push back, with stage breakdowns for the US, the UAE and India.
- A seven part proposal structure you can reuse on every project
- The three option method, with wording
- A reply for the discount request that trades scope instead of margin
Scope and change orders: stop doing work for free
How to write scope so extra work is visible, priced and agreed before it is done, with a change order process and wording that does not damage the client relationship.
- A stage by stage scope schedule format
- The exclusions list most studios forget
- A definition of a revision round that clients accept
Getting paid on time: the invoicing and reminder playbook
A payment schedule, an invoice format and a reminder sequence with wording, so a studio stops financing its clients' projects.
- A retainer and stage payment schedule for residential work
- An invoice checklist that removes the excuses
- A reminder sequence from three days before due to thirty days overdue, written out
Getting your studio cited by AI search
How an architecture studio gets named when clients ask ChatGPT, Perplexity or Google's AI for an architect, and how to check whether it is working.
- The six things AI answers draw on, and which ones you control
- A list of pages every studio should publish, matched to the questions clients ask
- Writing rules that make a page easy for an AI to quote
Want one of these running in your studio?
Tell us where the studio is stuck and the founder will reply personally with the playbook to start with, and what it would take to put it in place.
Rather have it running for you?
ScaleArc runs the growth side of the studio for you: found in search and in AI answers, every enquiry answered, qualified and followed up, in your voice.
Talk to the founder