ScaleArc
Talk to the founder
How it works

Live in weeks. Not another year of “we should market more”.

We build the catching system before we turn on the tap, because more enquiries into a leaky studio just means more enquiries lost.

Start with the audit
  • Week 0
    The growth audit

    Before anything is built we map how work currently reaches you: every channel, every form, every DM, every referral. We time your response speed, look at what happens to an enquiry that goes quiet, and calculate what a won project is actually worth to you. You get the findings whether or not you go ahead.

    • Every route an enquiry takes into your studio, mapped
    • Where they drop, with the number attached to each leak
    • Your real cost per enquiry and value per project
    • A prioritised fix list you can act on yourself
  • Weeks 1 to 2
    Build the foundation

    We set up the plumbing before the marketing. WhatsApp Business API on your number, CRM configured around how you actually run projects, calendar and forms connected, tracking in place so nothing is guesswork later.

    • WhatsApp Business API, verified on your studio’s number
    • CRM set up or cleaned up, with your real project stages
    • Website forms, chat and booking wired into one pipeline
    • Analytics and attribution so every enquiry has a source
  • Weeks 2 to 4
    Train your AI agents

    This is the part that makes it yours. We train the agents on your projects, your process, your fee structure, your tone, then test them against real past enquiries until the answers sound like your studio, not a chatbot.

    • Agents trained on your portfolio, services and pricing logic
    • Qualification rules you approve: site, budget, timeline, scope
    • Escalation rules: exactly when a human takes over
    • Tested against your real historical enquiries before going live
  • Weeks 3 to 6
    Switch on demand

    With the capture system proven, we open the taps. Content starts publishing, search work goes live, campaigns launch, and every new enquiry lands in a machine that’s already catching them properly.

    • Weekly social content published across Instagram and LinkedIn
    • Local and organic search work underway
    • Paid campaigns live, aimed at qualified project types
    • Old enquiry database re-engaged, often the fastest first win
  • Ongoing
    Tighten every month

    You get a monthly review built around one question: which enquiries became projects, and what produced them. Targeting, content and qualification tighten from there.

    • Monthly review of pipeline, sources and conversion
    • Qualification rules refined from won and lost work
    • Budget shifted toward the channels producing signed projects
    • Delivery automations extended as the studio grows

What we need from you

About four hours. Total.

You are the least scalable resource in your practice. The onboarding is designed around that. We take the work off you, not add to it.

  1. 01A 90-minute kick-offYour projects, your ideal client, your fees, how you like to work. Recorded once, used everywhere.
  2. 02Access, not adminYour accounts, project photos and past enquiries. We handle every setup and verification step ourselves.
  3. 03One approval roundYou sign off the agent’s voice and qualification rules before anything goes live. Nothing speaks as your studio until you approve it.
  4. 0430 minutes a monthThe monthly review. Otherwise you get on with designing buildings.

Straight answers

The questions every architect asks us.

Will it sound like a bot pretending to be me?

No, and you get to decide that before it goes live. The agent is trained on your projects, your process and your tone, then tested against real enquiries you’ve had. You approve every rule and every canned response. It also identifies itself honestly and hands over to you the moment the conversation needs a person.

I don’t want more leads. I want better ones.

That’s the point of the qualification layer. Volume without filtering just means more unpaid consultations. The agent asks about site ownership, build budget, timeline and scope before anything reaches your calendar, so the meetings you take are with people who can actually build.

I’ve been burned by a marketing agency before.

Most architects we speak to have been. The usual failure is a generalist agency that reports impressions and rankings while your phone stays quiet. We report one number first: enquiries that became signed projects, and what produced them. And the audit is free precisely so you can judge whether we understand your business before you pay anything.

My work speaks for itself. Isn’t marketing beneath the profession?

Your work speaks for itself to people who have already seen it. Advertising was formally banned in the profession for most of the last century and the discomfort has outlived the rule, meanwhile the firms taking market share are simply easier to find and quicker to reply. Nothing we do involves discounting your work or chasing anyone. It makes sure the people already looking for what you do actually reach you.

Do you work with interior designers and design-build firms?

Yes. The system is built around the architecture practice’s sales cycle, long timelines, high-value decisions, visual portfolios, which fits interior design studios and design-build firms closely. Tell us your model in the audit and we’ll be honest about fit.

What happens to my data and my clients’ data?

It stays yours. WhatsApp runs on your own verified business number, the CRM is your account, and if you ever leave, the pipeline, contacts and conversation history stay with you. We don’t resell leads and we don’t share data between clients, and we won’t take on two competing studios in the same city and project type.

Start with the audit. Decide after.

It costs nothing, takes about 45 minutes of your time, and you keep the findings either way.

Talk to the founder